The Sellability Score questionnaire takes about 13 minutes to complete. To begin, you will be asked for your contact information, which will allow you to log in and out of the questionnaire in case you get interrupted while you’re filling it out.

After completing The Sellability Score questionnaire, you will immediately receive a Sellability Score out of 100, along with instructions for interpreting your results.

The Sellability Score was developed using a quantitative survey of business owners with between $50,000 and $100,000,000 in annual revenue. In addition, we completed a quantitative survey of Merger & Acquisition (M&A) professionals. Using various statistical techniques including a factor, regression and correlation analysis, we were able to create an algorithm that predicts the sellability of a company.

The Sellability Score was created by a team of research professionals led by John Warrillow, the bestselling author of Built to Sell: Creating a Business That Can Thrive Without You. John has started and exited four companies, including his most recent business, which was acquired by a public company. In 2008, John was recognized by BtoB Magazine’s "Who’s Who" list as one of America’s most influential business-to-business marketers.

Protecting your privacy is very important to us. We treat your personal information with the utmost respect and in accordance with our Privacy Policy. Your data is kept confidential and never sold. Please take a moment to read our Privacy Policy and Terms of Use.